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Course Overview

Do you want to improve your public relations writing skills? An ability to write well is essential if you wish to succeed as a public relations practitioner. This online public relations writing course will teach you how to plan and produce written documents in public relations practice. It will develop your ability to write effectively for different audiences and genres within the public relations workplace.

The Certificate of Public Relations Writing covers a range of public relations outputs including newsletter articles, media releases, speeches, internet writing, brochures and other business communications. At the end of this course you will have a detailed knowledge of public relations writing and be able to use your newly acquired writing and editing skills to produce an effective range of public relations materials.

Topics

• • Introduction to PR Writing
  • Public Relations Research
  • Public Relations Message Strategies
  • Media Writing
  • Feature Writing
  • Speech Writing
  • Internet Writing
  • Brochures
  • Newsletters
  • Annual Reports
  • Business Communications
  • Pitches and Proposals
  • Style Guides
  • Grammar and Spelling for Public Relations
  • Elements of Design

• Assessment

Assignment-based

 

Course Duration

12 month enrolment period, with extensions available. As a guide, certificate courses can be completed within 5-10 weeks. Students can complete their course more quickly or at a more leisurely pace depending on work and other commitments.

 

Fees

Click here to view our current fees.