cERTIFICATE OF public relations
Course Overview
Do you want to understand the principles of public relations?The Certificate of Public Relations is a self-paced online public relations course which provides skills and knowledge in the theoretical and practical aspects of contemporary public relations practice.
This online course is a great way to update your CV and improve your chances of securing either an entry level role in the public relations field, or improve your chances of promotion.
On completion of the course, you will have a solid grasp of the theory and practice of public relations, as well as a thorough understanding of what it takes to be successful in this exciting industry.
Topics
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Introduction to Public Relations
Elements of Design
History of Public Relations
PR, Marketing, Advertising and the Media
PR & Internal/External Publics
Events
Press Releases
Publications
Press Kits
Newsletters
Annual Reports
Speechwriting
PR Roles and Trends
Functions of PR
Public Relations Writing
Public Relations Editing
PR Consultancy
Communication Theories
Internal Communications
Public Relations Research
Public Relations Message Strategies
Media Writing
Feature Writing
Speech Writing
Internet Writing
Brochures
Newsletters
Annual Reports
Business Communications
Pitches and Proposals
Style Guides
Grammar and Spelling for Public Relations -
Assessment
Assignment-based
Course Duration
12 month enrolment period, with extensions available. As a guide, certificate courses can be completed within 5-10 weeks. Students can complete their course more quickly or at a more leisurely pace depending on work and other commitments.
Fees
Click here to view our current fees.