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Course Overview

The Certificate of Small Business Marketing will provide you with the necessary skills and principles you need to know in order to successfully market your small business or expand your range of skills at work.

You will learn how to develop marketing strategies, determine the marketing mix, implement marketing strategies and monitor and improve performance. This course is designed for business operators, or employees who wish to add value to their current roles in small businesses. The practical skills you will learn through this online course can also help you to enter an exciting new career in marketing.

Topics

• Market research
• Market segmentation
• Product life cycle
• Marketing strategies
• Marketing mix 4 Ps (Product, Place, Price & Promotion)
• Selling & customer service
• Developing a marketing plan

 

• Assessment

Assignment-based

 

Course Duration

12 month enrolment period, with extensions available. As a guide, certificate courses can be completed within 5-10 weeks. Students can complete their course more quickly or at a more leisurely pace depending on work and other commitments.

 

Fees

Click here to view our current fees.