cERTIFICATE OF advertising copywriting
Course Overview
Do you want to understand the principles of advertising copywriting? The Certificate of Advertising Copywriting is a self-paced online copywriting course which provides skills and knowledge required to be successful in advertising copywriting.
This online course is a great way to update your CV and improve your chances of securing either an entry level role in copywriting, or work for yourself as a professional freelance copywriter. On completion of the course, you will have a solid grasp of the theory and practice of copywriting and be able to move towards a new career in this exciting and dynamic industry.
Topics
- Introduction to copywriting
- Creativity and creative strategy
- Idea generation
- How to write effective headlines
- Creative presentation
- Words and newspapers
- Advertising and emotions
- Writing styles
- Corporate identity
- Art in advertising
- Radio copywriting
- Television copywriting
- Advertising and interactivity
- Writing for the web
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Assessment
Assignment-based
Course Duration
12 month enrolment period, with extensions available. As a guide, certificate courses can be completed within 5-10 weeks. Students can complete their course more quickly or at a more leisurely pace depending on work and other commitments.
Fees
Click here to view our current fees.
